I have to echo Chad here….

http://virtualgeek.typepad.com/virtual_geek/2010/11/now-this-is-solid-marketing.html

that this is good marketing….even if you’re not an EMC shop. I actually went through this whiteboard at an EMC Accreditation session a couple weeks back….the various Phases make a lot of sense when you’re thinking about private clouds/public clouds/IT as a Service.

And of course the various phases play well to the (huge) EMC product portfolio but I think you can benefit from this approach/view of the world even if you don’t have any EMC kit (although it may make you look more closely at some EMC offerings…the biggest one to me frankly that doesn’t have any competition is UIM).