This is a live blog of the keynote…purely what I’m able to keep up with but hopefully somewhat organized.

High-energy live intro music as always (live orchestra)…lots of cool honeycomb usual effects.

• Jon Martin – Chief Marketing Officer
  • Walking through the agenda, Goulden, Praveen, Jeremy Burton,
  • Lots of special guests joining – Scott Harrison (founder & CEO of Charity Water),
  • VP of Global Delivery at Xerox
  • Lots of Guru sessions – Big Data
  • Lots of things happening at the village
  • DevOps theme to EMC World – (I was at the DevOps day yesterday)
• Intro section with light dancers – same as we had at VArrow Madness two years ago.
• David Goulden now on stage…
  • 40,000 attendees from 99 countries
  • Themes is Transformation and Redefine:Next – feel that this is accelerating
  • In 2020 – only 5 years from today – 7 billion people connected.
  • Software is not just about a killer app but also about enabling smart devices – Uber, Wick, IVMS (tracking his dachsund around the house), tracking his car, ordering food.
  • What’s important about this picture is that we’re not going back — we’re only moving forward into this even more interconnected world.
  • 5 key attributes – operate in real time, etc. These requirements are coming from the business – so IT must lead or be left behind.
  • 89% of the Fortune 500 companies from 1955 don’t exist today – EMC thinks current disruption is bigger than any before due to platform shift.
  • Key Characteristics of 3rd Platform – Mobile, Data, Social, Cloud
  • EMC Federation – response to this market change is the driver behind the EMC Federation of companies – EMC, VMware, Pivotal, RSA, VCE
    • Focused on outcomes – engineered solutions that drive to outcomes
  • Enterprise Hybrid Cloud – many customers start on a cost reduction side – Enterprise Hybrid Cloud for that. Varrow and now Sirius have this up in our Charlotte Lab – can demo to customers.
    • Tech foundation is VMware and EMC components – these are Platform 2.5 technologies as they bridge Platforms 2 & 3.
    • 24% reduction in OpEx costs
  • Converged Infrastructure – goal is to focus on apps and business. Vblock out for 5 years now.
    • Walking through VCE portfolio
    • VSPEX Blue/EVO:Rail in there as well
    • What about hyper converged at scale?
  • Announcement – VXRack – engineered system like a Vblock – designed and supported by EMC using EMC and VMware technologies
    • Blocks (Vblock), Racks (VXRack), Appliances (VSPEX Blue)
• Praveen – CEO of VCE now onstage with David Goulden
  • What is compelling about CI to customers? Getting infrastructure deployed more quickly.
  • Deeper portfolio walkthrough – Vblock, VSPEX Blue (can have it up and going in 10 minutes)
  • VSPEX Blue – bring enterprise capabilities into the hyper converged smaller segment
  • VXRack – opening up the rack and showing it….
    • Built on hyper-converged building blocks – 2RU
    • Can get 2 flavors – compute intensive node or storage intensive node
    • Plugs into vScale architecture/ACI from Cisco
    • Will play with Vision and other EMC tech
    • New class that’s different – Tier 2 workloads, emerging applications
    • How small can VXRack start? How big can it go? Start with 1/4 rack, then 1/2 rack, then full rack – can grow to 1000’s of racks. 38 PB of capacity, 1000 nodes.
    • Can go into vScale architecture
    • Want this to be same customer experience as have with Vblock
• Back with David Goulden – Praveen offstage….
  • Platform 2 of automotive industry – gas cars
  • Platform 2.5 – hybrid cars – some are very cool
  • Platform 3 – electric….brand new platform. Much simpler in many respects
  • Let’s pull this back to IT…
• XtremIO – next major release – 4.0
  • No revenue to All Flash Appliance (AFA) market leadership in 18 months
  • Architecture Matters – inline dedup, all data services online all the time
  • Million Dollar Guarantee from last year? No one has cashed it in.
• VMAX3 – new release with lots of features but specifically can sit in front of other platforms.
• Data Domain 9500 – replaces the existing DD990 – bigger, badder, not much more than that.
• DSSD – more on that tomorrow….but it’s super cool!
• Hope you agree this is not your father’s EMC
• Strategy for EMC storage is simple…
  • Full family of best of breed storage platforms for Platform 2,2.5,3 – automated by ViPR
  • Family of converged/hyperconverged best of Breed – Vblock, vSPEX Blue, VXRack
  • Partnership with rest of Federation for outcome focused solutions
• Last thought from Goulden….discussing CharityWater/CharityWalk
• Now Jonathan Martin & Scott with CharityWater on stage…
  • Raised $350,000 for CharityWater to help 6,000 people in Ethiopia
  • they keep 2 bank accounts – one that the public contributes to (all of that goes to help people), another to cover overhead (paid for by private donors)
  • Transparency – can see all the wells around the world
  • Try a lot of approaches based on the area – with EMC money it’s largely drilling wells. $10k to drill a well.
  • Scott spoke with a mother – 8 of her 10 children died partly from bad water/infections.
• Jeremy Burton now on stage…
  • Talking with Guy Churchward –
  • XtremIO has a crazy fast ramp – along with Data Domain and VMware
  • Gartner just put a report out – 30% market share – 10% over anyone else
  • Xerox up on stage – VP for Global Service Delivery – walk through of how looked at various IT challenges and one major outcome was XtremIO
    • IT perspective – changed our lives
    • Business perspective – 30% increase in productivity – 20x faster response time
    • No escalations from regional geographies since October 2014
  • XtremIO 4.0 – what’s coming….
    • RecoverPoint, etc. For Varrow/Sirius internal folks – we have a slide on Slack with the 4.0 release features detailed out (just search on XtremIO 4.0)
    • More than just software – 40 TB X-Brick released – up to 8 X-Bricks
    • 2 Million IOPs, Petabyte scale,
    • Availability – VPLEX in front with a fun drive-pulling, stick of dynamite demo to keep the workload online.
  • VMAX3 – not your father’s Symmetrix…
    • Talking about how added ProtectPoint last year – we’ve had a VMAX3 beta in our CLT lab all year.
    • Discussing how can go in front of multiple types of storage.
    • So easy a 5th grader can provision it – bringing a 5th grader on stage (Henry). What do you know about VMAX3? Nothing. What do you know about Halo? A lot.
    • Now a do with Henry provisioning a LUN – showing it live…
  • Cloudboost – can use Networker and Avamar to push out to any cloud.
  • All flash VNXE’s