Got here a bit late due to VCE PTAB on the 5th floor – had to hike down to get a seat in the Analyst section.

Started with a Mission Possible theme – Jeremy Burton in a bowtie, etc.

• CJ Desai
  • Software Defined strategy has 3 components – 1) ScaleIO, 2) ECS, 3) IsilonSD Edge
  • 1) ScaleIO – 1000’s of nodes, millions of IOPs, Choice of hypervisors and OS, traditional and next-gen apps.
    • Touting StorageReview review of ScaleIO – http://www.storagereview.com/emc_vxrack_node_powered_by_scaleio_review
    • IDC – 505% return on investment, $6.1M business benefits
    • 3x YoY Customer Growth, 25,000+ Users, 345% YoY Growth
  • ECS – 60% lower cost TCO than public cloud competitors
    • Newly added NFS Support, Metadata Search, Data at Rest Encryption
    • User defined metadata – in an IoT scenario can tag data (example = sensor location).
    • 1.4 EB shipped 2015, 15,000+ Users, 133% YoY Growth
  • Isilon SD Edge
    • All OneFS protocols, up to 36 TB scale.
  • ViPR controlled updated – 3.0 available next week.
  • Isilon SDK that leverages platform API available on Github.
• Now having Siemens and Verizon in a customer walkthrough
  • Larry Rau, Director of Architecture and Infrastructure at Verizon
    • Using Syncplicity
    • Using ECS – ECS gave a compelling TCO over public cloud plus good data control/governance.
  • Frederik Janssen, Director of Global Services at Verizon
    • Wanted to embrace open source – think open source community will create a stronger product in the long term
    • Didn’t look at EMC at first….what changed his mind?
    • Just because like open source doesn’t mean don’t use best of breed products.
• Video in between with Burton as James Bond getting poisoned.
  • Josh Bernstein – @quityourjoshing – Showing ScaleIO, Mesos, RexRay, RackHD, Rancher – deploying applications quickly
  • Interesting combo of open source + EMC technologies.
• CJ Desai – Announcing Data Lake 2.0
  • Isilon SD – pull in data at the edge and replicate back to the core via SyncIQ
  • Isilon Cloudpool – can tier from Isilon over to ECS, Azure, Amazon, Virtustream
• Interview with Jon Landau of Lightstorm entertainment
  • Showing a bit of a backstage version of how Avatar
  • Jon grew up around the movie field – parents made art films.
  • Jim Cameron pushes people to push technology in the service of telling stories.
  • Jim & Jon did things that allowed other people to push further in film-making.
  • The Abyss – first time digital effects ever used in a feature film.
  • Photoshop – developed by John Knoll to do work for The Abyss
  • 1st Avatar film – Weta had 2 PB of storage.
  • Upcoming Avatar film – will be 12 PB of storage
  • Sneak peek – going to stay on Pandora for next movies and explore water, snow, different tribes, etc.
  • Everything Jon does today is digital – illustrates it by letting people see all the EMC equipment they use in their machine room.
  • How do you build Avatar? Sit down and build a world digitally in computers. Instead of turning over to construction people turn it over to digital artists. Jim Cameron holds a virtual camera so he sees the virtual world with the actors in it.
    • Try to give actors a feel for the environment. Had a guy in Hawaii walking his dog and seeing James Cameron filming Sam Worthington with a little camera for some onsite acting site prep and says “Wow…he’s gone downhill.”
• CJ Desai –
  • Introducing Project Nitro – all flash Isilon architecture with next generation blade architecture
  • Can scale up to a full rack – can scale out to 400 nodes, 1.5 TB/s, 100 Petabytes.
  • Applause during this section.
  • DSSD shipping in March – lot of hardware and software innovation to drive 100 GB/S bandwidth, 144 TB capacity, 100 us latency, 10 Million IOPs
  • Interest in DSSD for 1) Databases & Data Warehouses, 2) Analytics on Hadoop (real time), 3) Custom applications.
  • Quote from Cloudera (fastest Hbase cluster we’ve ever tested).
  • Announcement – DSSD will be available in a rack configuration with (10) Dell servers attached to (2) D5’s
    • 2x IOPS, 2x Capacity, 1/3 Latency
• Movie showing Bond (Burton) about to get burned by a laser powered by an HP laser jet (jokes about powering revenues via ink sales)
• Josh Bernstein back on stage to save Bond
  • Showing deploying nodes expanding nodes on site with cloud integration
  • Triggered a “low ink” warning to save him.
• Burton back on…recap of what have seen so far. We’ve mainly seen storage infrastructure..so what’s above that?
  • Inviting Kit Colbert from VMware and James Waters from Pivotal onstage.
  • Kit talking about companies with mobile apps seeing 30% increase in orders due to easier process to order.
  • Discussing a customer with a hard to operate complex java stack from IBM – making that simpler with CloudFoundry
  • Challenges around going open source internally?
    • Going well but some differences…it’s not a sales rep showing up and presenting something but customers discover things online/at conferences and then engage a vendor.
• Chad Sakac now on stage – “let’s show technology that doesn’t just save your life but catches the bad guy….it’s all about outcomes”
  • Slower time to market is deadly with cloud native applications.
  • Introducing VxRack System 1000 – Neutrino nodes – meant to be easy way to get started for PaaS and cloud applications
  • Will integrate whole Apache Hadoop ecosystem
  • Native Hybrid Cloud – Turnkey developers platform
    • Creating an engineered platform on top of which can innovate faster.
    • Meant to help bring developers and IT operations teams together – shrink down the speed of innovation.
  • Outcomes, outcomes, outcomes.
  • 3x Faster time to market, 2x boost to developer productivity, 10x improvement operational efficiency
  • Chad is 006.5
  • Doing a demo of the Native Cloud interface along with VxRack Neutrino interface
    • Adding cores to a cloud worked –

That’s a wrap – or I have to head out. 🙂